Who Pays For Home Staging – the Agent or the Seller?

Important Info for Working out the Costs of Selling a Home!

If you are making the wise decision to get some home staging for your home before you sell it, firstly, great decision and secondly, home staging is a terrific investment that will allow you to receive a more-than-fair return on your investment. 

But if you’re wondering who pays for home staging, the agent or the seller, read on for some help and advice from our team here at Stylebite, the best home staging company in Toronto

 

So, You’re Selling A Home…

Chances are, you are selling through a real estate agent or realtor – this is a good decision, as realtors are obligated to work to a high standard of conduct and provide you with professional conduct and quality service at all times. 

Their job is to be knowledgeable about the latest updates in real estate, providing you with information like price comparisons, local neighbourhood trends, information about the housing market and – crucially – they must enable the sale of your property to benefit you.

Who Should Pay for Home Staging?

You or the agent?

Here at Stylebite, our experience has shown us both scenarios – usually, whoever pays for home staging depends on the agreement/ commission structure between the agent and you as the owner, as well as how you choose to move forward.

Some agents provide full complimentary professional staging as part of their marketing strategy – if you are searching for an agent at the moment, it is well worth asking them the question of what is included in their marketing fees. 

In most cases, a client pays for home staging upfront, then the agent reimburses once the property is sold. An agent may offer to pay for the initial consultation, but this must be agreed upon between both parties. 

 

Reminder: What is Home Staging? 

You probably already know what is involved in the process, but let’s remind ourselves what is included in making your listing super attractive when you’re selling a home! 

  • Repairing and replacing – this means anything that has wear and tear or has become outdated, for example, carpets, light fixtures, areas of the walls that look scuffed and so on. 
  • Repurposing – an area or room that might have worked for you before might not impress a potential buyer. This can apply to things like your practical use in a room – many of us have been using our homes as workspaces in the last couple of years, so you can turn your home office back into a dining room or guest room so that buyers can imagine living here much more easily. 
  • Emphasizing the good stuff – we will instantly pick out a room’s best features to make it look bigger and brighter with fewer flaws! (Call it a superpower…) If you require occupied home staging – in other words, you still live in your home – we might shuffle any existing furniture into different positions. We might also emphasize a room you hadn’t considered a selling point – we may feel that staging a basement or driveway will be worth doing, to show your buyers that there is extra space for their interests and activities. 
  • Clearing the clutterwe will also provide recommendations for de-cluttering & re-organization. We will then employ tricks like painting with more neutral shades if needed, plus expertly making adjustments to depersonalize your home a little bit. We understand if that sounds a little sad, but don’t forget that, when you put your home on the market, it is no longer all yours – but don’t worry, you will be in your new home before you know it! 

1. Personal Photos and Religious Items

Your family photos and religious artifacts may be meaningful to you, but they can make it harder for buyers to imagine themselves living in the space. To create a neutral atmosphere that appeals to a wider audience, pack these items away before listing your home.

2. Medications and Valuables

For safety and privacy reasons, all medications should be stored securely out of sight. The same goes for valuables like jewelry, cash, and important documents. Keeping these items locked away ensures they remain safe and prevents any unnecessary distractions for potential buyers.

3. Personal Documents

Any papers containing personal information—such as bank statements, bills, or personal letters—should be kept out of sight. You want to protect your privacy and maintain a clutter-free look in your home.

4. Light Fixtures, Chandeliers, or Artwork You Plan to Take

If there are any fixtures or decor pieces that you want to bring to your new home, it’s best to remove them before showings. Buyers may fall in love with an item that isn’t included in the sale, leading to unnecessary disappointment or negotiations. Replace any removable items with neutral alternatives to maintain a cohesive look.

5. Pets and Pet Accessories

Not all buyers are pet lovers, and some may have allergies. If possible, arrange for your pets to stay elsewhere during showings. Additionally, remove pet beds, litter boxes, and food bowls to eliminate any odors or mess that could turn buyers away.

6. Fireplaces

While a lit fireplace might seem like a cozy touch, it’s best to keep it turned off during showings for safety reasons. Instead, stage it beautifully to showcase its potential without any risks.

7. Strong Odors and Air Fresheners

Avoid overpowering scents, whether from air fresheners, scented candles, or lingering cooking smells. While you may love a particular fragrance, strong scents can be off-putting to buyers. Instead, opt for fresh air circulation by opening windows before showings.

8. Cooking Smells

Refrain from cooking strong-smelling foods before showings, as odors can linger and create an unpleasant atmosphere. Stick to mild, neutral scents to keep the home feeling fresh and inviting.

9. Garbage and Cluttered Countertops

Take out the trash before every showing to prevent any lingering odors. Additionally, clear off kitchen and bathroom countertops to create a spacious, organized look. Clutter-free surfaces help buyers focus on the home’s features rather than personal belongings.

10. Yourself!

While you might want to stay during showings to answer questions, it’s best to step out. Buyers feel more comfortable exploring a home without the seller present, allowing them to freely discuss their thoughts with their realtor. Give them space to envision their future in your home.


Final Thoughts

By removing these items, you create a neutral and welcoming environment that appeals to a wider range of buyers. The goal is to help them see the full potential of your home without unnecessary distractions.

Want expert insights on home staging in Toronto? Watch the video below for practical tips from a professional home stager! For more Toronto realtor tips, stay tuned for our latest posts and advice.

If you found these tips helpful, don’t forget to like, subscribe, and follow for more Toronto home staging and selling advice!

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