It happened.
That condo owner got back to you and they’re ready to sell.
And in your professional opinion as a real estate agent, the property has all the hallmarks of a winner.
It’s a gorgeous space, it’s located in an amazing neighborhood, the building is that perfect combination of stylish and trendy, and the price is unbelievable.
Buyers would be crazy not to snap this property up.
In the real estate industry, conventional wisdom dictates that staging a property can help it sell. So if you’re looking for advice on how to stage a condo in Toronto, then you’ve definitely come to the right place.
Here’s what you need to do to stage your condo.
1. Declutter
Even if clutter is probably a more realistic picture of what it’s like to live in a space, you only get one chance to make a good impression. That’s why it’s important to begin your staging journey by removing as much clutter as you can.
That means keeping items off the counters, removing items from the floor, and even paying attention to the art and knick-knacks that are on the wall.
Buyers are looking for that immersive experience, that makes them go, “I have to have this condo.” Getting rid of clutter makes it easier to deliver that to them.
2. Use Decorative Pieces to Accent Rooms
They say that “a picture tells a thousand words” because it’s true. Many people have a hard time visualizing spaces with just words. That’s why after you’ve cleared up the space and removed any clutter, the next step is to add a few pieces in order to prevent the condo from feeling too empty and sterile for buyers’ tastes.
You don’t necessarily need to bring in a lot of furniture to pull this off. These decorative pieces could take the form of a tasteful living room rug or perhaps a small grandfather clock. Once you start staging, you’ll be amazed at how a few thoughtfully-placed pieces of furniture or decor can give the condo a surprisingly warm feel.
3. Put the Family Portraits Away
We just talked about the importance of giving a condo that “lived in fee”l so that buyers can imagine themselves living there more easily. However, you should also be aware that when decor is too personal, buyers may have a harder time seeing themselves in your space.
The line between what counts as too personal is ultimately a judgment call. But the general rule of thumb is that items that are overly-specific to the seller may not be a good addition to include in your staging setup.
So to that end, old graduation photos, family pictures, that one-out-of-place garden gnome that your seller fell in love with at a garage sale may all add a unique charm to the place. But as a real estate agent, you have to think very seriously about whether or not it helps buyers picture themselves living in the unit.
4. Sell The Condo’s Best Features
All things being equal, what’s the best part about this condo?
Don’t think about this in terms of the neighborhood or the other things outside the unit just yet.
But inside the space that you’re staging right now, what features pop out and make you go, “Wow!”? Does the condo have a fireplace or a walk-in closet? Is the open-concept kitchen absolutely to die for?
In practice, you may not always want to grab buyers by the ear while telling them about this one piece that they’ve just got to see. Instead, you can let your staging do some of the work of drawing attention to those standout features.
Maybe that decorative vase is positioned to highlight the gorgeous windows and the stunning view. Perhaps a partially open closet door prompts buyers to check out the walk-in closet.
All of these are ways that your staging can help you sell the condo by highlighting all the best parts.
Final Thoughts
When you’re trying to sell a condo in Toronto or GTA, there can be a lot of moving parts.
Whether you want a professional condo staging company in Toronto to handle the staging from start to finish or you’re just looking for some advice, don’t hesitate to contact us. We’re here to help!
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